Term life insurance is the most common type of life insurance that canadians choose to protect their families.

Why is this kind of life insurance so popular? It’s inexpensive, easy to apply for and has flexible options.

In other words, life insurnace is:

What is Term Insurance Good for?

Affordable Coverage

Term insurance is less expensive compared to permanent insurance.

How Do I Get The Best Life Insurance?

It’s hard to know what to look for when buying life insurance. Price matters, of course. Other than costs, what else is important?

We believe that trust matters:

• Trusting in the coverage in place;
• Trusting that your insurance advisor will always give you honest information;
• Trusting that your loves ones will be looked after in the event a claim is needed.

Common Life Insurance Questions:

How do I choose the right kind of term insurance?

It can feel daunting to decide: how much insurance coverage should I apply for? How long of a term is best? Talking through your options and understand the benefits of different choices can help you to feel confident in your decision. It is always your choice.

How do I know if I’m getting the best price?

We do a complete Market Survey and show you all the prices from top insurance providers in Canada. You can rest assured that you are getting the best price available.

What are the differences between insurance companies?

Like many products, there are lots of options within the life insurance market. Some insurance companies sell many different types of policies, offer higher amounts of coverage, or include extra perks as part of the policies. Other insurance providers are more specialized and offer niche products such as guaranteed issue products for individuals with health concerns. Your insurance broker will help match you with the company that best suits your needs and aligns with your budget and financial goals.

What else do I need to know about life insurance?

When purchasing term life insurance, we recommend considering two important outcomes: What happens to my policy if I live? and What happens to my policy if I die?

What happens if I live? Term insurance policies are in force for a set period of time. Even 10 years may sound like a long time when you’re purchasing a policy, but we know that times goes by fast. Any parents know how a year or two can pass in what feels like a blink of an eye. It’s important to understand what options you will have when a term policy is in place and what renewal options you have when it’s completed.

What happens if I die? While it might seem uncomfortable, it’s the whole reason a person gets life insurance in the first place – in the unlikely event you die young, what happends to your loved ones and beneficiaries? We recommend considering  the support you want to have in the event that you or your partner need to make a claim. Regardless of the company you purchase insurance from, if you purchase from an independenty broker, that person helps you with your claim(s) and is a resource and support during a difficult time.

What Are The Steps For Buying Life Insurance?

Determine how much insurance you need:

Use a calculator for recommendations, or talk with an insurance broker and have them complete one for you.

Decide how long insurance you want insurance for:

• Do you want insurance set up while your children live at home?
• Can you make plans now to ensure you will  be covered during your income earning years?
• Does it make sense to take a shorter term to start to keep the costs lower initially?

Decide what type of policy you want to apply for:

• Traditional life insurance policies involve more questions in the application but can mean you get lower premiums.
• Simplified or Guaranteed insurance policies only ask a few questions and are easier to qualify for if you have health concerns.

Decide which insurance company will be the best fit for you:

• Some insurance companies offer extra benefits that are included at no cost, or can be added on for an additional premium.
• Some insurance companies include perks for family members, such as scholarship opportunities.

Complete the application process:

• Life insurance can be purchased by completing an application that you either fill out youself or your broker completed on your behalf.
• Since the covid-19 pandemic, many insurance applications can be completed electronically so you do not need to meet with someone face-to-face.

Does Choosing An Insurance Broker Save Money?

There is no cost to you for choosing to work with a life insurance broker. 

Often, you save money through an insurance broker because we can help connect you with the company that is the best fit, based on your health and lifestyle, and financial goals.